About

Hi,

I’m Rickard (Hugo) Eklund – freelance copywriter, podcast producer, and ghostwriter with a passion for selling with stories.

I mix sharp strategy with heartfelt storytelling to shape messages that connect, convert and stay with your audience long after they’ve read them.

Curious to see how that looks in action?

Take a peek at my Portfolio for real-world examples.

Since 2000, I’ve written everything from screenplays and brand stories to blog posts, landing pages, and website copy. My journey started in the world of fiction and film, where I learned how characters, tension, and emotional arcs hold an audience. That same power is what I bring into every piece of marketing I write.

Since 2014, I’ve worked with brands, entrepreneurs, and creative professionals to help them craft their voice, sharpen their message, and grow through the power of story. Whether I’m ghostwriting a founder’s message or writing copy for a new brand launch, my goal is always the same: sell with stories that feel human, honest, and hard to forget.

I believe great copy isn’t about being clever. It’s about being clear, emotionally resonant, and strategically sound. It’s about knowing your audience and speaking to what truly moves them. And that’s exactly what selling with stories is all about.

When I’m not writing, I’m usually trying to lift my own bodyweight in calisthenics, running, jumping rope, or losing myself in a great book, film, or TV series. I love hanging out in nature, it helps me reset and reconnect. Naturally, family and friends are very important to me, but as a social-ish introvert, I also cherish my alone time.

I believe stories are everywhere and the best ones, whether in fiction or marketing, always connect on an emotional level.

Because the best brands don’t just talk. They connect. And that connection starts with the right words.

Want help finding yours? Just reach out. I’d love to hear about your brand.