Storysell Your Brand

I’m Rickard (Hugo) Eklund, a freelance copywriter who helps brands sound like themselves – clear, confident, and genuinely human through emotional storytelling.

I tell so you can sell.

From websites to articles to content that connects, I help you say it right, so your message sticks (and sells).

But emotional storytelling doesn’t just sell. It creates loyalty. And it builds brands.

You have a story. Let’s make it unforgettable.

Curious? Let's talk!

No pressure. Just a friendly chat.

Turning Words into Customer Loyalty

Selling is great. But making people care? Even better.

That’s where emotional storytelling comes in – the kind that builds real connection, lasting loyalty, and a brand people remember.

I’ve been writing professionally since 2000 and working as a freelancing copywriter for the past eight years. As a published ghostwriter (True Fit – A Collected History of Denim), experienced screenwriter, and co-producer of the podcast Storypodden, I bring both creative depth and commercial focus to every project.

My strength lies in turning ideas into clear, emotionally engaging stories, written with your audience in mind. And in a world where AI can write almost anything, it’s the human stories that truly stand out.

It’s not the words themselves, but the feeling your story leaves behind. Let’s make it good.

Ready to get started? Hit the button below and let’s talk – or use this link.

Contact Rickard
My Services

What I Do

As an experienced freelance copywriter, I create emotionally engaging content that not only captures attention but also builds lasting connections between your brand and your audience.

From articles and web copy to product descriptions, social media posts, and brand pitches, I craft content and stories that resonate on an emotional level, speak directly to your audience, and inspire them to act.

My approach centers around emotional storytelling: authentic, human-focused narratives that align with your brand’s voice, values, and goals.

I can step into your existing marketing efforts, quickly get up to speed, and inject storytelling where it matters most—without disrupting your current flow with other marketers or agencies you’re already working with.

Here’s how I can help you elevate your brand through emotional storytelling:

Start the conversation

• Copywriting
& Storytelling

>> Copywriting for Websites

  • Your website is your digital home. Let’s make it welcoming, clear, and built to convert.

I write web copy that speaks to real people and search engines, without losing your brand’s voice.

 

>> SEO Copywriting

  • Words that work for Google and your readers.

I create SEO-smart content that’s engaging, relevant, and helps you climb the rankings while keeping human interest front and center.

 

>> Content for Blogs & Articles

  • Informative, insightful, and never boring.

From blog posts to in-depth articles, I craft content that builds trust, sparks interest, and keeps your audience coming back for more.

 

>> Social Media Content

  • Brand-building content for your feeds.

I help you develop a consistent voice and message across platforms with posts that connect, not just collect likes.

• Brand Messaging

>> Narrative-driven Brand Communication

  • Crafting clear, compelling brand stories that connect with your audience and reflect your values.

Let your message do more than inform. Let it resonate.

 

>> Slogans, Pitches, Presentations & Taglines

  • From sharp one-liners to story-driven presentations, I craft persuasive messaging that makes your brand stand out and stick.

Whether you’re pitching, presenting, or posting, I help you find the words that work.

 

>> Advertising Copy

  • Sales materials that sell without sounding salesy.

I write copy for brochures, presentations, flyers, and signage with clarity, tone, and a hook that holds.

• Content Strategy

>> Great stories deserve a clear plan

  • I’ll help you develop a strategic, story-driven content plan that aligns perfectly with your brand, connects with your audience, and makes your marketing efforts flow effortlessly.

>> From crafting editorial calendars to defining clear content goals

  • I ensure your stories are told consistently, strategically, and authentically, making it easier for your audience to connect and stay engaged.

Let’s put your stories to work with less guesswork, more clarity, and better results.

Extras

Additional Services
(Just let me know!)

Email storytelling

Crafting engaging newsletters built on emotional storytelling, so people actually want to hear from you.

Evergreen Blog Posts

Writing story-driven, search-friendly blog posts that keep drawing in readers long after they’re published.

Storytelling Coaching & Workshops (Online)

Perfect for businesses and entrepreneurs eager to sharpen their storytelling skills and connect with their audience on a deeper level.

"Rickard has been writing for us here at Alligo since 2021. We immediately noticed that when we switched to Rickard as our writer, the revisions dropped by more than half. The language is spot-on, which saves us a lot of time, allowing us to focus on the content and the right order of different sections. In addition to the quality of his texts, working with Rickard is easy and smooth. He is very professional and organized in his deliveries. He has a wonderful, vivid writing style and always delivers. As a result, he has become somewhat of our go-to writer."

Richard Lundberg

Graphic Designer, Björnkläder/Alligo

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